Joel Postman on Social Media

16Jun

joelpostman2.jpg We talked to Joel Postmam about social media. Postman is the author of SocialCorp: Social Media Goes Corporate, a handbook designed to help corporate communicators and executives understand how to successfully adopt social business strategies in large companies. Joel is the principal of Socialized, a consultancy that helps companies take advantage of social media in corporate communications, public relations and marketing. Prior to founding Socialized, Joel was EVP of Emerging Media at Eastwick Communications, where he led the agency's social media practices and helped companies like Fujitsu, StrongMail, and Seagate Technology adopt social media initiatives. Joel is a 20-year corporate communications veteran. He worked for five years at Sun Microsystems, where he as a senior manager of executive communications and speechwriter to then-CEO and chairman, Scott McNealy. After Sun, Joel joined Hewlett Packard. He is presently Senior Manager, Executive Communications, for Brocade.

joelbook.jpg